Dr. Timothy McNichols

Currently teaching modules in Digital Media Entrepreneurship, Business Strategy and Analytics, Consumer Cyberpsychology and Applied Research. I am involved in research supervision at undergraduate and postgraduate levels.

I have worked with numerous small to medium sized businesses on Enterprise Ireland innovation voucher projects. I am involved in an EU Horizon2020 research project in Game-Based Learning. I was chairperson of the 5th Irish Game-Based Learning Symposium.


Research projects have involved game-based learning, online consumer behaviour, and Internet-based collaborative systems. 

McNichols, T. (2016) “Special Issue on the 5th Irish Conference on Game-Based Learning”. International Journal of Game-Based Learning (Editor). Vol 6 (4), October - December 2016.2016
McNichols, T. (2016) “Engaging Social Media as a Teaching and Learning Aid: Collectable Trading Card Games” in P. Rooney (Ed), Game-Based Learning and the Power of Play: Exploring Evidence, Challenges and Future Directions. Cambridge: Cambridge Scholars. 2016
Lowry, C., McNichols, T. & Errity, A. (2016) “A Framework for User Acceptance of Push Messaging Apps”. Proceedings of 4th Int’l Conference on Multimedia & HCI. Budapest, Hungary, Aug 14-15.2016
McNichols, T. (2013) “Engaging Social Media as a Teaching and Learning Aid.” Proceedings of Chicago International Conference on Education, USA, June 4-5.2013
McNichols, T. (2009) “Examining the Effects of Immersive Virtual Reality on Consumer Learning.” Proceedings of 3rd Irish HCI Conference, Trinity College Dublin, Sept 17-18.2009

Research Projects

Practical projects have included Enterprise Ireland funded innovation development based on online business strategy, internationalisation strategy, strategic pivoting and business model redevelopment. 

Horizon2020 Programme Research Project - RACEPAS – Cultural Awareness Game 2017
Enterprise Ireland Innovation Vouchers Irish-based companies include: • Teamwear.ie; Office Supplies Ireland; TravelEscapes.ie; Fantom; Farlex; Eirtight; P3 Hotels2010-2017


McNichols, T. (2015) Conference Chair of the Irish Game-Based Learning Symposium hosted by IADT on June 4-5.2015
McNichols, T. (2015) Redesigning the Rules: User-Led Gamification in Industry Teams. 5th Irish Game-Based Learning Symposium, IADT, June 4-5.2015
McNichols, T. (2014) Engaging Social Media for Game-Based Learning. Society for Advanced Learning Technologies, Orlando, FL. March 4-7.2014
McNichols, T. (2013) Trade to Learn: Digital Collectible Trading Card Games. 3rd Irish Game-Based Learning Symposium, Dublin Institute of Technology, June 7-8.2013
Power, A., McNichols, T., Dempsey, J., + Montayne, J (2011) “The Impact of Innovation in the Classroom” EDEN 2011, University College Dublin2011
McNichols, T. (2009) Examining the Effects of Immersive Virtual Reality on Consumer learning. Proceedings of 3rd Irish HCI Conference, Trinity College Dublin, Sept 17-18.2009
McNichols, T., and Brennan, L. (2008) Avoiding Inertia in Collaborative Supply Chain Systems: The Decision-Makers Role. Proceedings of 18th European Conference in Information Systems, Galway, Ireland, June 5-7.2008

Awards + Achievements

Finalist Best Paper Award at the Chicago International Conference on Education, Chicago USA 2013
Awarded Government of Ireland Senior Research Scholarship2003-2005