typefacing. the environment
My project brief is to investigate typography in the environment. Outside in the elements, typefaces may face winds, rain, moss, cold, sun's rays, waves, ivy, cracks. My idea was to classify these differently affected typographic elements in a manner parallel to official typographic classification. Replacing the small type below the displaying letter forms which usually explains its design history, with its location, angle and weathering history. Typography in the elements will be classified under such headings as, rusted type, sea-breeze type, faded type or plant invaded type. Archiving the weathered type styles with photographs, outlining the particularities of each typefacing form. While using some formal visual language, I displayed the originality and uniqueness of this classification possibly through an arresting format or other, unusual treatment. Without formally saying it, the end result could be seen as stating that official typefaces in their original cleanliness and sharpness can eventually, be transformed into displaying a different visual language than that which was intended. This goes back to the brief’s initial question, does the environment create typography, or typography create the environment.