Project: D.A.D.
Title: Plan B
Year: 2009

My campaign is an exaggerated idea of what a campaign might look like in 50 years time if binge drinking continued the way it has in the last 25 years. Each year alcohol related incidents have risen, costing the Irish Government billions, so my guestimation is that by the year 2049 the country's stance on binge drinking will be a lot more serious than it is now. My interpretation is that Ireland will become a dystopian state in the 1984 realm, that never really recovered from the recession, and slipped further into alcohol dependency.

The Irish Government have realised that much of the country's economic and health problems are alcohol related, and so Binge Drinking becomes prohibited. (5 for men, 3 for women) units of alcohol is now the legal amount anyone can drink in one night. Random breathalizer checks are now commonplace to ensure the new rule is being obeyed, extreme measures are undertaken to make the offenders understand that binge drinking will no longer be accepted. Public head shavings for binge drinkers, the Deathalyzer for drink drivers, etc.