Project: Drink Aware Project
Title: D.A.D. (Drink Aware Departent)
Year: 2009

My campaign is an exaggerated idea of what a campaign might look like in 50 years time if binge drinking continued the way it has in the last 25 years. The Irish Government have realised that much of the country's economic and health problems are alcohol related, and so Binge Drinking becomes prohibited. (5 for men, 3 for women) units of alcohol is now the legal amount anyone can drink in one night. Random breathalizer checks are now commonplace to ensure the new rule is being obeyed, extreme measures are undertaken to make the offenders understand that binge drinking will no longer be accepted. Public head shavings for binge drinkers, the Deathalyzer for drink drivers, etc.