Bachelor of Business [Hons] Entrepreneurship
This practical hands-on course is 80%continuous assessment and 20% exam - based. You learn by doing and throughout the course you will undertake practical projects linked to real business scenarios. The 20-week work placement in Year 3 is a unique and valuable opportunity to apply the relevance of the course to the real business world. Participating students find that placements are hugely beneficial, and a valuable asset to prospective employers.
What will I do?
- Learn from practical entrepreneurial business projects including:
Year 1: Setting up and run your own business in a local market
Year 2: Enterprise Case Studies
Year 3: Work Placement
Year 4: Global Business Challenge case study.
- Learn how to analyse business problems and generate practical solutions
-Develop skills in creativity and innovation
-Develop analytical and research skills
-Explore how the world of technology and business interact
-Develop digital marketing strategies
Graduates are employed in digital marketing, marketing and advertising, retail management, fundraising, banking,technology, recruitment, business development & enterprise (start your own business)
Recent Graduates are employed by:
Accenture | Oracle | Sony Music | Google | State Street | Microsoft | Linkedin | Salesforce | Irish Times | Groupon | Paddy Power
Graduates have continued further study at Postgraduate Level in the following Universities:
UCD Michael Smurfit Graduate Business School | DCU | University of Warwick | University of Milan
What modules will I study?
Enterprise Practice | Introduction to Digital Marketing | Marketing for Entrepreneurs | Internet Applications | Learning for Business | Enterprise Management | Business Mathematics | Finance
Enterprise Case Study | Employability Skills | Marketing Communications + Sales | Project Management | Internet Applications | Enterprise Law | Economics | Business Mathematics | Finance
Work Placement | Innovation + Creativity | Data Management | Research for Entrepreneurs | Economics | Finance
Strategic Entrepreneurship + Management | Contemporary Strategic Marketing Practice | Strategy + Technology | Business Ethics | Strategic Human Resource Management | Tax + Finance | International Entrepreneurship