Postgrad Diploma in Business Cultural Event

This course delivers a core business qualification focused specifically on the cultural sector and how to manage associated events successfully. Teaching is concentrated on Thursday evening and Friday and some Saturday workshops.

What is Cultural Event Management?

The CCI sector is regarded as a significant contributor to the Irish economy and includes not just ‘cultural’ industries but also ‘creative’ industries. This course provides the transferable and transversal skills identified by the Expert Skills group as relevant for the labour market. The programme is delivered on Thursday evening and Friday with some Saturday workshops/masterclasses. On successful completion of the programme, graduates will be able to: 

  • Understand and critically evaluate  the structure and functioning of the cultural and creative industries in Ireland. 
  • Apply key business skills and analysis to cultural events including: event management,  strategic management, strategic marketing, HR, Finance and fundraising, and Law. 
  • Analyse and critically evaluate cultural policy and the social and economic impacts of cultural events at national, regional and local level. 
  • Conceptualise, plan and develop appropriate business models for cultural events, diagnose problems and identify solutions relating to cultural events. 
  • Conduct sectoral research, analyse and present findings. 
  • Work as part of a team and/or individually. 
  • Think critically in light of social, cultural, philosophical and ethical business issues as they relate to cultural event management.

Future careers

This course provides a range of transferable and transversal skills identified by the EGFSN in demand in the labour market. Ireland hosts important CCI clusters providing employment opportunities as follows: Advertising, Publishers of Computer Games, Radio and Television, Print Media, Conferencing and events.

Graduates of this course may find employment as/in:Cultural event managers in arts organisations, managers in the festival sector, event management companies, providing services  to a wide range of clients; Freelance workers – emerging ‘cultural entrepreneurs’; Specialist managers within the cultural industries e.g. music promoters, Managers and owner/managers within the creative industries. Graduates may be able to progress to Masters and/or PhD level in Ireland or abroad.

What modules will I study?

Cultural Event Management, Digital Marketing, Fundraising and Sponsorship, Law, HRM and Volunteerism, Strategic Management, Cultural Policy, Finance, Cultural Entrepreneurship Experience.